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According to Jonathan Cainer:

We live in a just-add-water, flick-a-switch, society. Yet strangely, we don’t really yearn for instant gratification. We know, instinctively, that the best things in life take time. Fine wines and cheeses need time to mature. Trees take years to grow. And you really can’t hurry love. Sometimes, though, when we’re looking at something incomplete, we can’t help wondering whether we should settle for something quicker, if less satisfying. Don’t seek such a short cut now. Your wait is due to prove extremely worthwhile

@dejaperez