Beyonce is ready to drop some new Adidas gear. The “Black Parade” singer is expanding her Adidas partnership for the 50th Anniversary Superstar sneaker. The shell toe sneaker, that was made famous by RUN D.M.C, looks identical on the top and has a massive midsole platform.   The 50th Anniversary Superstar sneaker will be made […]

Get your coin together! Kanye West is dropping a new edition of his very popular Yeezy shoe; just in time for All-Star Weekend. West’s Quantum Adidas Basketball Edition look like the Yeezy Boost 350 V2, with a higher ankle and suede toe. Check out the highly-anticipated shoe below:   The Quantum Adidas Basketball Edition will […]

Pharrell highlighted the MHA Nation, a group of Native Americans, in his latest collaboration.

With the recent addition of huge stars like basketball player James Harden and rapper Kanye West, the three stripes' latest signee is NFL star Tim Tebow.

Just when you though Kanye West couldn't get any more influential in streetwear fashion, he steps up his game with the introduction of adidas + KANYE WEST.

Frustrated Yeezy fans tried to snag the new kicks, only to learn they sold out in one minute

While adidas still trails Nike in profit, it has surpassed its competitor (and Under Armour) in stocks

https://www.instagram.com/p/BEq2y2TgTPO/ We can’t wait for these. We first saw the striped adidas Yeezy Boosts in the Yeezy Season 3 show and now, we’re getting our best look yet at the sneakers in a new video. Shared by @upscale_vandal, the clip shows the kicks in the taupe colorway featuring a red streak down the lateral side. The streak […]

This past Wednesday (September 16), Kanye West unveiled his Yeezy Season 2 clothing collection during New York Fashion Week. The show was a star-studded affair,…

While everyone is still trying to catch their breaths after learning about the astounding offer Adidas threw at James Harden, on the other end, Nike…

Are you all in? L.A.-based DJ Mr. Carmack and Oakland songstress Kehlani team up for the Adidas Originals #SongsFromScratch series with a song titled “All In.” “All In”…

The sneaker bidding war between Under Armour and Nike came to an end on Sunday when Oklahoma City Thunder superstar Kevin Durant post his choice…