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For the next 40 days, Pope Benedict aka @Pope2UVatican will be sending themes from his 2012 Lenten message via Twitter! The Vatican’s going viral for Lent with sending out daily tweets designed to entice a media-savvy generation to learn more. The Twitter account is an offshoot of the Pope2U website, which also features links to Facebook and iPhone apps and a Vatican YouTube channel. This is ingenious considering many of the key Gospel ideas are readily rendered in just 140 characters.

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