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93.9 WKYS is embracing local talent, and every Monday, we will prominently feature a local artist on the WKYS website.

If you would like to be featured on 93.9 WKYS New Music Monday please submit your song in an MP3 format, your photo, your bio and contact information to our DMV’s OWN page and every Monday we will feature a deserving local artist.

This week’s featured artist is Fuze The MC.

What has been the most challenging part for you as an artist?

Finding adequate affordable promotions and pr. It’s similar to the classic buy vs build issue in the tech field. It takes a lot of man power and funding to get promotions off of the ground properly alone. You try and do it yourself and the people you work with don’t get the job done nearly as well as an established promotional or pr company, because at the budget I’m working with you can’t simply buy connections / channels to the consumer. On the flip side purchasing into the more established promotions you run the inevitable risk of being under attended to behind the bigger higher paying clients and in general have to pay the price mark up for their services. It’s a growing pain .

How did it feel to have Big Boi call you the ‘dopest of the year?’

It felt great. Honestly when it happened I wasn’t quite sure how to feel . It caught me off guard. Being originally from Metro-Atlanta, Outkast has always been a top 3 in the game for me. So to hear a legend tell me I’ve got what it takes is a real confidence booster. Not to mention it helped alot with the PR issues I mentioned before having something for publications to leverage into interest for their audience. Basically it felt great.

How have you gone about getting XXL and MTVu/2 to feature you?

I wish I could say it was like do this then do that, but honestly just being blessed and being everywhere I can. There’s alot of great people working at MTV and XXL who genuinely care about hiphop as a culture and a platform for talent.They go out of their way to make sure their ears are in the right places. I’ve just been trying my best to build those relationships with them and then keeping good on my side of the deal by putting out quality content.

What would you say has been the biggest moment of your career so far?

It’d probably be winning the MTVu Freshman competition. As with any rapper its always a dream to see yourself on television or to hear yourself on radio, so to make that happen without any management or personal plugs really let me know I’m doing something right. Not to mention the song block schedules which is featured in their rotation has some pretty heavy subject matter so to see that put into a commercial realm is really a feeling.

You’ve said you started rapping in 2008, what made you want to do this? Where do you get the inspiration for your music?

I started rapping seriously around ’08 when I met this rapper by the name of Blu.A good friend of mine Mark put me onto him a couple months before a festival called A3C in Atlanta. I met him in the lobby of the festival entrance at the CW midtown and just asked him if I could rap for him. After I rapped for him he , to my surprise , thought I was really dope and told me I should keep going that I had potential. Eventually the following day he sent me a beat over myspace which went on to become the title track from my album “Tell Me Something Good” . I get my inspiration from real life experiences, 98% of my music or stories come directly from events that happen to me or people very close to me. I try to make sure it’s always from a place that’s real, because I think people can feel it in the music whether consciously or otherwise. And sometimes my lead Noble Black Society producer Just Plain Jones just makes something incredible and the beat tells me what to right.

Tell us about your brand, Noble Black Society. What does it represent? How was it developed?

Noble Black Society is an entertainment collective and lifestyle brand . Our motto is “Life is an Occasion” and our mission is to “Redefine Black” . Our mission is to in general change the overall way that people perceive “Black” from being “scary , dirty, an evil” to something “powerful, strong, and elegant” . A lot of people think it it’s about race , but its not we have people of all kind of ethnicities. When we speak about black we talk about power/talent that isn’t embraced of generally accepted , but because of that lack of acceptance it becomes something really special.People of all kinds of races have that shared experience. That skill that shunned or frequently in the shadows , but eventually thrives. We try to find that push it to the public through our support group and entertainment collective. It started with me just wanting to unify the talent at Howard University linking artists with what they need to get it out and eventually it just grew.

What do you want to have accomplished by the end of 2012?

Make Fuze the Mc and Noble Black Society well known, high end brands.

Be sure to check out his free album “Legend Of A King.”

You can get at Fuze the MC at @FuzeTheMc