“For its hours of operation on New Year’s Eve alone, this level of ridership translates into SoberRide removing a would-be drunk driver from Greater Washington’s roadways every 74-seconds,” said Kurt Gregory Erickson, President of the nonprofit Washington Regional Alcohol Program, the organization conducting the region’s SoberRide effort.
WRAP’s most recent holiday SoberRide offering – which concluded at 6:00 am this morning after kicking-off and running nightly since December 14, 2012 – provided 1,927 total, free cabs rides to local residents age 21 and older who otherwise may have attempted to drive home after drinking.
Nearly 400 (387) utilized the Washington-metropolitan area service last night (New Year’s Eve) alone. (During last New Year’s Eve , a comparative 396 persons used WRAP’s SoberRide program.)
The most recent holiday SoberRide program operated between 10:00 pm and 6:00 am each evening for 18 consecutive days as a way to keep local roads safe from impaired drivers during this traditionally high-risk, holiday period. During that period, Washington-metropolitan area residents celebrating with alcohol could call the toll-free SoberRide phone number 1–800–200–TAXI and be afforded a no-cost (up to a $ 30 fare), safe way home. (AT&T wireless customers could dial #-WRAP for the same service.)
Since 1993 alone, WRAP’s SoberRide program has provided 57,778 free cab rides to would-be impaired drivers in the Greater Washington area.
SoberRide was offered in the: District of Columbia; throughout the Maryland counties of Montgomery and Prince George’s; and throughout the Northern Virginia counties of Arlington, Fairfax, (eastern) Loudoun and Prince William. In these areas, local taxicab companies provided this no-cost service to local residents age 21 and older who otherwise may have attempted to drive home after drinking.
Sponsors of the 2012 Holiday SoberRide campaign include: Anheuser-Busch, AT&T, Diageo, GEICO, Giant Food. MillersCoors, Red Top Cab, Restaurant Association Metropolitan Washington, Volkswagen Group of America and the Washington Area New Automobile Dealers Association.
Participating taxicab companies include: Alexandria Yellow Cab; Barwood; Fairfax Yellow Cab; Loudoun Yellow Cab; Manassas Cab Company; Red Top Cab; Silver Cab of Prince George’s County; Yellow Cab of D.C.; and Yellow Cab of Prince William County.
Founded in 1982, the nonprofit [501(c)(3)] Washington Regional Alcohol Program is an award-winning public-private partnership working to prevent drunk driving and underage drinking in the Washington-metropolitan area. Through public education, innovative health education programs and advocacy, WRAP is credited with keeping the metro-Washington area’s alcohol-related traffic deaths consistently lower than the national average.
More information about WRAP’s SoberRide initiative can be found at http://www.soberride.com