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The wait it over and its time to go shopping!

Monday night, Oxford Street in London, was  filled, and anticipation was in the air.  Fans, buyers, fashionistas, and fashinistos, waited for Rihanna, as she was to let the buying begin for her fashion line Rihanna for River Island.  Those who were in attendance, got first dibs on buying Ri Ri’s fashion creations.

Before the clothes hit the racks, Rihanna for River Island was revealed during London Fashion Week.  River Island was influenced by London fashion, and “for the girl full of personality, full of sass, and loves fashion”, says Rihanna.  Instead of the usual runway walk, Rihanna had her models showing the clothing in an elaborate “box stage” (below).

Bad gal Ri Ri worked with a British retailer on her Spring/Summer 2013 line.  The pieces are simple yet fashion forward.  Most of the pieces in the line are black or gray, with some pieces having print detail such as stripes and flowers.  There are some color pieces as well.  Rihanna definitely had full control of the line, as the pieces reflect her edgy style!

River Island hit the stores, but it is also being sold online. The United States, United Kingdom, Australia, and France are the countries available to purchase on the site.  River Island is going to have the world on lock!  The site allows customers to make purchases, and keep up with the mother of the line by providing news, videos, competitions, and much more.  Gentleman don’t worry, Rihanna has looks for you as well!

To check out the site River Island, click here.

I for one think that this is an awesome move for Rihanna.  I definitely didn’t see all this coming from the young ‘Pon De Replay’ Rihanna.  I wish her much success with this new venture.  With that being said, I’m going to head over to the site and make a purchase.  Rihanna for River Island is a hot line!  Go Ri Ri!



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