According to Jonathan Cainer:
TV guides sell better than almost any other magazines. Why are these publications so popular? Perhaps it is because so many of us yearn so dearly for a life in which everything is predictable. In a world of constant change it is reassuring to know that you can turn on the TV at a given time and see exactly what the schedule has promised you. Your own emotional and personal life now, is running like anything other than clockwork. Yet the surprise you are about to receive should fill you with excitement, not fear.