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Since the early years of Hip Hop, Russell Simmons has always been involved.  Launching and perfecting Hip Hop and those in it, Russell Simmons is the ultimate Hip Hop mogul.  Hip Hop has blossomed into a beautiful genre and has kept up with the changing time of the world.  Now that mostly everything is digital, including the way that talent is found, Simmons has decided to get in on the action.

Russell Simmons, and longtime business partners, Brian Robbins and Steve Rifkin, have come together to take on a new venture centered around YouTube and the digital world.  These three have designed a way to connect music with online media; All Def Music.  All Def Music will partner with Universal Music Group to discover, promote, and groom rising talent.  All this will be done through a video sharing site powered by Google.

Being that Russell Simmons is a man about his business, and so are his cohorts , All Def Music’s, All Def Music Management, has signed internet comedian Spoken Reasons, and rapper Asher Roth.

This new business will allow All Def Music to hit all media platforms.  Social media and social networks are a very big part of today’s society.  No matter the age, the internet is vital!  All Def Music will definitely bring some of the best talent that only have digital exposure.

-JaLisa Dove


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