One thing about Diddy, he’s going to get his coins! The hip-hop business mogul recently inked a deal expanding his multi-million dollar empire into the tequila market partnering with high-end DeLeon Tequila.
Diddy has already turned his Ciroc Vodka into a $100 million franchise. His new brand, DeLeon, was founded by Brent Hocking in 2008 and was introduced to the US market on Cinco de Mayo, 2009. It has since won a string of awards.
Revolt TV founder and Circo Boy turned Tequila man is celebrating the deal by throwing a lavish New Year’s party at his mansion on Miami’s exclusive Star Island, which will be popping with the upscale beverage that sells from $140 to $825 a bottle.
Combs’ New Year’s Eve party draws a star studded list of guest and will be powered by Q-Tip and DJ Ramadus spinning the tunes, Pharrell Williams is expected, plus a surprise performance.