On June 4th BET Networks launches THE MESSAGE, a provocative documentary showcasing the influence of hip hop and how its sheer power has changed the sociopolitical landscape of America as well as the world. The four-part narrative explores the factors behind its longevity and covers more than 40 years of this uniquely urban voice born in the streets of the South Bronx. THE MESSAGE examines the digital boom that transformed the sound, face and business of hip hop over the last 15 years and explores the expansion of the genre throughout the U.S, and the impact each region had on its collective voice. THE MESSAGE premieres on BET Networks on Wednesday, June 4, at 10 pm ET, followed by new episodes each Wednesday throughout the month.
“Hip hop is a seed planted and nourished amongst the ‘broken glass everywhere’ of mid-70s New York. It has grown to be a worldwide phenomenon and the dominant culture of at least one generation,” said Stephen Hill, president of Music Programing and Specials, BET Networks. “This exciting series examines the origin and the path of the music and message, taking care to objectively analyze its factions and movements.”
THE MESSAGE features intimate first-person testimonies from hip hop’s most influential contributors, including Russell Simmons, Ice Cube, Birdman, Pharrell, Nas, Snoop Dogg, Kendrick Lamar, Rick Ross, MC Lyte, Master P, LL Cool J, Big Boi, Bun B, 2 Chainz, Eve, Angie Martinez, Funkmaster Flex, Luther Campbell, Clive Davis, Mona Scott-Young, Questlove, A$AP Rocky, E-40, David Banner, Fab Five Freddy, Nelson George, Big Tigger, Sway and many more. It also includes Chris Lighty’s final on-air interview.
Watch a preview clip featuring 2 Chainz.
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BET Explores Hip-Hop’s Roots On “The Message” Airing June 4th was originally published on theurbandaily.com