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69th Annual Parsons Benefit

Source: James Devaney / Getty

Rihanna clapped back at Snapchat’s little “Would You Rather” ad. Her clap back cost Snapchat $800 Million dollars.

Rih Rih’s clapback:

 

 

CNBC reports that after Rihanna posted her response on Snapchat’s rival platform Instagram, Snapchat shares dropped as much as 5 percent. Estimates vary on how much the app lost in market capitalization Thursday, but it appears to be somewhere in the range of $600 million to $1 billion.

 

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