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Could this be the beginning of artist being more careful of the lyrics and images they put out? We’ve all seen how Reebok pulled their endorsement from Rick Ross over his “date rape” lyrics in Rocko’s  song, U.O.E.N.O. Now, after inital complaints of Lil Wayne’s lyrics in Future’s Karate Chop where he raps, “I beat that pussy up like, Emmett Till“, the Till family are asking Mountain Dew to pull their endorsement from the Martian. In an attempt to save fact, Lil Wayne has issued an apology. But, is it too late?

Dear Till Family:

As a recording artist, I have alway been interested in word play. My lyrics often reference people, places and events in my music, as well as the music that I create for or alongside other artists.

It has come to my attention that lyrics from my contribution to a fellow artist’s song has deeply offended your family. As a father myself, I cannot imagine the pain that your family has had to endure. I would like to take a moment to acknowledge your hurt, as well as the letter you sent to me via your attorneys.

Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner. I fully support Epic Record’s decision to take down the unauthorized version of the song and to not include the reference in the version that went to retail. I will not be performing the lyrics that contain that reference live and have removed them from my catalogue.

I have tremendous respect for those who paved the way for the liberty and opportunities that African-Americans currently enjoy. As a business owner who employs several African-American employees and gives philanthropically to organizations that help youth to pursue their dreams my ultimate intention is to uplift rather than degrade our community.


Dwayne Michael Carter, Jr.

Lil Wayne

Is it too late for Lil Wayne’s apology? Do you think Mountain Dew should pull his endorsement?

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