Controversial lyrics and rappers with endorsement deals don’t mix. Not even a month after Rick Ross was dropped by Reebok over offensive date rape lyrics, Lil Wayne joins the list of rappers who rapped their way out of an endorsement deal. After much controversy surrounding his Emmett Till reference on rapper Future’s “Karate Chop” remix, Pepsi has decided to cut ties with Weezy. According to the Associated Press,
PepsiCo says it cutting ties with Lil Wayne after the rapper made a crude reference to civil rights martyr Emmett Till in a song.
Lil Wayne, one of the biggest stars in pop music, had a deal to promote the company’s Mountain Dew soda.
The controversy erupted after Wayne referred to beating someone during a sexual act and said he wants to do as much damage as was done to Till.
The black teen was visiting family in Mississippi in 1955 when he was killed, allegedly for whistling at a white woman.
PepsiCo Inc., based in Purchase, N.Y., said in a statement Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.
Entertainers with endorsement deals…..you’ve been warned! Do you think Lil’ Wayne and Rick Ross being dropped by major corporations will cause rappers to be more careful with their choice of words?
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