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It seems like just yesterday that we reported that Lancôme signed Hollywood darling, Lupita Nyong’o. Well now the ad is out and we’re dropping everything and heading straight to Sephora or the local drug store to buy up all Lancôme everything! Lupita shared this stunning image on her Instagram, saying it was the secret she never intended to keep. Well, we’re glad this brown beauty is not great at secrets!

Must Read: Lancôme Redefines Their Beauty Standards & Signs Lupita Nyong’o

Lupita’s velvety smooth chocolate skin is the perfect choice to disply Lancôme’s Teint Idole Ultra 24H foundation. This creamy foundation comes in 29 shades, making it the most diverse makeup in the game! We’re living for the simple look Lupita is rocking in the ad, showcasing her flawless skin. We’re sure photoshop wasn’t even used! We can’t say enough how thrilling and humbling it is to have someone like Lupita be such a force in the media. Little brown girls who feel they’re darker than they are pretty need to see images like Lupita’s to help build self-esteem and self-worth.

By the looks of Lupita’s latest cover shoot and spread with Vogue, it’s no wonder these Lancôme images followed her modelesque standards. Lupita told PEOPLE, “It’s not about conforming to an already established idea of what is beautiful, and I like that,” echoing what she said in her initial statement, “I am particularly proud to represent [Lancôme] unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”

Feels good and (looks even better) to be free!


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Lupita Poses In New Lancôme Ad & We’re Rushing Over To Sephora  was originally published on