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Fenty Beauty is on its way.

WWD reports that Rihanna has landed a massive deal with conglomerate LVMH (which owns Sephora) to produce her own cosmetics line. The deal is estimated to be worth $10 million, further growing the island beauty‘s already massive empire.

Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” David Suliteanu, the chief executive officer of LVMH subdivision Kendo told WWD: “We are aiming for the stars.”

Still no word on what we can expect from the line, other than it will be dubbed Fenty Beauty and is expected to hit stores in the Fall of 2017.


Fenty Beauty: Rihanna Secures Major Deal For Her Own Cosmetics Line  was originally published on