Jay Z‘s classic album Reasonable Doubt turned 20 this year and to celebrate, Roc-A-Fella cofounder Kareem “Biggs” Burke partnered with Fancy.com to create a 20th Anniversary Reasonable Doubt pop-up shop and art exhibit in New York City.
The pop-up shop was an interactive experience that took everyone invited back into the past and right into NYC’s D&D Studios, where Jay Z recorded Reasonable Doubt. They had the soundboard on display, old records, and tons of vintage pictures of Hov and other artists who recorded at the legendary studio. This was a star-studded event featuring guests like Dave Chappelle, Christina Milian, Jadakiss, Ebro, Ty-ty, Jim Jones, Jonathan Mannion and many others.
The D’USSÉ was flowing as people purchased items from the ‘Reasonable Doubt Collection with JAY Z,’ a new denim line by Fourth of November and Fancy.com.
One of the coolest items on sale was a custom luxury duffel bag by Moreca Atelier, featuring a tag-line that reads, “Can’t Knock The Hustle.”
The pop-up shop generated a half a million dollars for Biggs. Now, that’s a big time power move.
If you want some of the stuff featured, hit up Roc96.com to get fresh.
PHOTO CREDIT: Fancy.com