TikTok Ban Looms As Users Flock To Chinese App RedNote

TikTok, the wildly popular social media app that has made stars among some of its users and exploded as a commerce hub, is under the threat of being banned or forced to sell off its assets. With the threat of TikTok going away, thousands of users are flocking to the Chinese social media app RedNote and discovering a new community in the process.

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The United States Supreme Court is currently weighing a decision on a law that would ban TikTok in the country over national security concerns and the fact it is owned by a Chinese company. The proposed deadline is January 19, and the nation’s highest court has previously heard arguments from the social media brand’s parent company ByteDance and the incoming Trump administration’s position thus far is to keep access open to the app in the States.

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RedNote, which is also known as Xiaohongshu, first launched in 2013 as a shopping destination but now has expanded into a full-on social media hub where users share various forms of content including the short-form video format TikTok is known for. According to a report from Reuters, over 700,000 users joined RedNote in the course of two days with a reported 50,000 Americans among that number but pales in comparison to the roughly 150 million American users of TikTok.

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RedNote is currently the second most popular free app on Apple’s App Store. The outlet also added that Lemon8, which is a social media app owned by ByteDance, has seen increased user numbers as well. On X, the massive social media defection is being documented with some revealing the language barriers users are facing and how some Americans are helping Chinese users improve their English. With some of the stringent laws in China, users have been careful in what they share and discuss on the app but the influx of users is seemingly welcomed.

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We’ve got some reactions from X regarding the TikTok defection to RedNote below. — Photo: Getty

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