Source: Vanessa Beecroft / Courtesy SKIMS
SKIMS has announced the launch of its latest campaign featuring Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE. The viral stars, with a collective of over 1.5 billion streams on Spotify, debut a brand-new assortment of SKIMS shapewear.
SKIMS continues to strategically tap into pop culture and cast viral talent to reinforce SKIMS’ modernization and impact on the shapewear category, proving that shapewear is for every body and every occasion. American rapper Ice Spice and British vocalists and producer PinkPantheress are taking over worldwide with their smash hit ‘Boy’s a Liar Pt. 2,’ which reached No. 1 on Billboards’ streaming chart and is currently No. 8 on Billboards’ Hot 100 chart. Following her breakthrough on TikTok, major music star Nessa Barrett is currently on a worldwide tour with a legion of loyal fans, and British singer songwriter RAYE has won over followers around the globe with her iconic single ‘Escapism.’
“I’m excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists,” said Kim Kardashian, Co-Founder and Creative Director of SKIMS. “Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our SKIMS community.”
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“SKIMS just gets it and makes me feel extra snatched,” said Ice Spice. “I’m happy to be a part of the latest campaign.”
“I loved being a part of SKIMS latest shapewear campaign. These styles empower me to try clothes I wouldn’t have tried before and make me feel so comfortable and secure,” said Pinkpantheress.
“SKIMS has changed the game when it comes to inclusivity and representation, and I’m honored to be a part of its community of confident women. This shapewear does exactly what it’s meant to!” said RAYE.
“I love wearing SKIMS shapewear, especially when I’m on tour – it gives me that added bit of confidence before I perform,” said Nessa Barrett.
“This next generation of musical talent really embodies how our customers wear our shapewear today,” said Jens Grede, CEO of SKIMS. “From our bodysuits going viral on Tik Tok to having a waitlist of over 1.5 million people, this category has never been hotter for us, and I’m thrilled that we’re continuing to innovate within it in such an exciting way”
SKIMS is reintroducing shapewear with the largest offering of new styles since launching in 2019. The assortment, available on Thursday, April 27th, features the all-new Everyday Sculpt Collection, a selection of lightweight, everyday sculpting bralettes, thongs, bodysuits, and more. The Seamless Sculpt Collection has been updated with eleven new cuts, including evolutions to the social media-viral Seamless Sculpt Bodysuit and other favorite styles. SKIMS now offers even more modernized solutions for every occasion, redefining the shapewear category for every body.
Shot and directed by renowned artist and photographer, Vanessa Beecroft, with whom the brand has a longstanding creative relationship, the new campaign debuted across digital and social platforms. The SKIMS Shapewear Campaign featuring Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE launches today on Skims.com and across SKIMS social platforms.
