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Beyonce and Jay-Z have already filed an application with the U.S Patent and Trademark Office to trademark their daughter, Blue Ivy Carter’s, name. The couple is planning to protect the baby’s name so that they themselves can use it as a brand name for future business endeavors.

The couple had to move quickly with the process however because there have already been several attempts on trying to use the name. Joseph Mbeh, the fashion design entrepreneur attempted to trademark the name Blue Ivy Carter Nyc on January 11, 2012, four days after Beyonce gave birth. And on January 20, 2012, someone attempted to trademark a fragrance range with the name Blue Ivy Carter Glory IV.