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District Launches New Ad Campaign Promoting School Attendance

Effort Part of Cross-Agency Initiative to Improve Outcomes Through Truancy Prevention

WHAT/WHO:  Mayor Vincent C. Gray. Deputy Mayor for Education, De’Shawn Wright, Deputy Mayor for Health and Human Services Beatriz “BB” Oteroand, the Honorable Zoe Bush, Associate Judge, D.C. Superior Court will unveil a new citywide ad campaign that reinforces the link between consistent school attendance and academic success. Research shows that missing even one day of school every few weeks can prevent a student from graduating on time. The campaign features motivational stories of five District students who, in some cases, reversed failing grades and chronic truancy to get back on track.

WHEN: 11:00 a.m., Thursday, February 9, 2012

WHERE: Anacostia High School, 1601 16th Street SE

BACKGROUND: The Mayor’s Truancy Taskforce, made up of a cross-section of District health, human and criminal justice serving agencies, is charged withidentifying and addressing the many contributing factors that often impede a student’s ability to attend school regularly by developing strategies that support the student and his or her family.

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