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Uncle Russ has been in the kitchen cooking up something new.

Russell Simmons,  music executive Steve Rifkind, who helped launch the careers of Wu-Tang Clang and Three 6 Mafia, along with producer and filmmaker Brian Robbins, who’s work includesSmallville” and “Norbit” have partnered with Universal Music Group for the launch of All Def Music,  a music label  centered around You Tube.

According to Billboard, the label is designed to promote, discover and nurture rising talent through the Google-owned site.  All Def Music also includes All Def Management, which has already inked a deal with rapper Asher Roth.

It looks like Russell Simmons is changing with the times and helping to preserve music in this ever changing musical landscape.  He successfully co-founded Def Jam, so I’m sure All Def Music will be just as great.

For more details on All Def Music, peep the vid.

Russell Simmons Launches New Label “All Def Music” was originally published on

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