The initiative aims to raise awareness for World Recycle Week by encouraging customers to recycle unwanted clothing at H&M stores in exchange for store credit. Not a bad deal. Now, M.I.A. has teased a new song in a new ad for the campaign.
The song is called “Rewear It” and M.I.A. revealed a “visual content piece” for the track will be released on Monday.
Check out the minute-long ad and M.I.A.’s new song in the video up top.