Spotify Hosts Inaugural All-RapCaviar Experience In LA [Gallery]

Fresh off the heels of the 2022 NBA Draft, Spotify and its flagship hip-hop playlist, RapCaviar, hosted its inaugural All-RapCaviar experience in Los Angeles last Thursday night (June 23) in honor of the global audio streaming service’s third annual All-RapCaviar lineup. Inspired by the All-NBA team that celebrates the best players in the league, the social-first initiative honored standout artists from the streaming giants’ uber-popular playlist, honoring Yeat as Rookie of the Year, Young Thug as Coach of the Year and Kendrick Lamar as MVP of the Year.

The venue was transformed into a physical manifestation of the All-RapCaviar campaign. From a sprawling half basketball court and a tricked-out locker room photo moment fully equipped with crystal-encrusted basketballs to a Hall of Fame wall featuring a Jeff Hamilton-designed letterman jacket customized for Drake, the experience was one of a kind. When guests took a break from the dancefloor they kicked back in the Xbox lounge to play an array of games on custom RapCaviar artist-wrapped consoles.

The evening culminated with show-stopping performances by Latto and Moneybagg Yo before VIPs, industry insiders, notable attendees, and top RapCaviar fans. Moneybagg Yo kicked off the night with a crowd-energizing set that included hits like ‘Time Today‘ and ‘Wockesha,’ plus a surprise appearance by GloRilla during a performance of ‘F.N.F. (Lets Go).’ Shortly after, Latto turned up the crowd with a medley of her top hits, including ‘777 Pt. 1‘ ‘It’s Givin,’ ‘B*tch From Da Souf‘ and her breakthrough single, ‘Big Energy.’ And, throughout the evening, DJs Zack Bia, Jadaboo, and Chase B kept the vibe going with the hottest RapCaviar tracks.

“Every rapper wants to be a baller and every baller wants to be a rapper. We kicked off the All-RapCaviar franchise on social two years ago but after seeing such a positive response from fans online, we decided to bring it to life for real,” says Carl Chery, Creative Director, Head of Urban Music at Spotify. “This is a digital campaign that taps our audience to share who they think should win MVP & Rookie of The Year; allowing fans to really share their opinions and encourage a little friendly debate online. We look forward to creating these moments for our listeners and recognizing a wide array of artists that have been featured on our RapCaviar playlist.”