This Sunday's NBA All-Star Game in New Orleans will get kicked off with a musical!

In the 360-degree video above, you can watch Jidenna and his team prep for the performance, which is moments away.

In addition to speaking with HelloBeautiful regarding his art form, Jidenna shared his behind-the-scenes routine prior to any performance.

In the interview, Jidenna discussed his musical influences, his goals, as well as the difference between a good artist and a great artist.

The Game and Jidenna may as well be twin brothers because it's getting a little difficult to tell them apart.

ESSENCE Festival 2016 is finally upon us, and with festivities just hours away, ESSENCE has announced they will celebrate the life of Prince with a New Orleans-themed tribute on Sunday (July 3).

We hate to bring you bad news on a Saturday morning, but Jessica White might be off the market. Our own BlogXilla sat down with the Sports Illustrated model during the BET Awards weekend in Los Angeles, and made her blush when he put her on the spot about a certain R&B star that she may or may not be […]

As Black History Month comes to an end, we’re giving you one more healthy dose of Black excellence from the self-proclaimed “Classic Man” – Jidenna. When it comes to creating innovative concepts with Black artists and breaking barriers, PepsiCo has found itself at the forefront of cultivating a space for artists of color to share their culture […]

We already gave you a glimpse of all the celebs who got a head start on Halloween earlier this week and now that the festivities…