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Chipotle… Movie?

When you think “Chipotle”, you think “food” right?  Well, lately many people are thinking about the Chipotle ‘mini movie’ floating around called “Scarecrow”.  But here’s the thing… it IS NOT A MOVIE!!  It is just a ‘movie like’ infomercial that uses all of the high tech effects that one would see in the top animated movies like Toy Story, Despicable, and others.  

THE WEEK reports:

The Mexican-themed restaurant chain recently teamed up with Academy Award–winning Moonbot Studios to develop an animated short and iOS game promoting sustainable farming. The three-minute short film went live last week,  TheWeek.com’s Peter Weber dubbed it “the most beautiful, haunting infomercial you’ll ever see,”

After watching the video, you may feel some type of way.

Huffingtonpost reacts:

Way to pull on our heartstrings, Chipotle. We know we should all be making better food choices, but now we’re feeling an overwhelming amount of sadness and guilt after watching this new short film.

Check Out The Video Below!