PUMA has a new brand ambassador. The athletic brand has teamed up with, rapper, J. Cole for a new endorsement deal. The partnership between Cole and PUMA will be highlighted in a short film during the NBA All-Star Game this weekend. “Cole sits at the intersection of music and sports and represents everything that PUMA […]

Chicago native, Jennifer Hudson , will be the next star to honor the late Kobe Bryant and his daughter Gianna. Hudson will pay tribute to Kobe this Sunday during the NBA All-Star Game in her hometown of Chicago. Hudson will hit the stage before the the player’s introductions. It was reported earlier this week that […]

This Sunday's NBA All-Star Game in New Orleans will get kicked off with a musical!

After years of slam dunk competitions with very little star power it looks like we’re finally getting some for this year’s upcoming contest. The upcoming dunk contest will feature three all stars, last year’s defending contest winner, a rookie and a stand out second-year player. Per ESPN: Sources told ESPN.com that Indiana’s Paul George, Washington’s John Wall and Portland’s Damian Lillard are confirmed […]

Via UrbanDaily Drake and Common came face to face at the 2012 NBA All Star game, last night, but nothing happened! On lookers seemed perplexed as they watched Drizzy and Common smile at one another like they weren’t engaged in a rap beef just weeks ago. We guess, the beef has been squashed!