PUMA has a new brand ambassador. The athletic brand has teamed up with, rapper, J. Cole for a new endorsement deal. The partnership between Cole and PUMA will be highlighted in a short film during the NBA All-Star Game this weekend. “Cole sits at the intersection of music and sports and represents everything that PUMA […]

This game was very special. So many story lines so I’m going to break down my top 5 favorite moments from Sunday Night’s Showcase. 1. The Performances Meek Mill and J. Cole had special performances tonight. But J, Cole’s left people feeling full. He started off with his new singe “Middle Child”, which got you […]


The art of trash-talking in sports is one attempted by most but mastered by few and when NBA All-Star weekend rolls around, you’d better believe…

After years of slam dunk competitions with very little star power it looks like we’re finally getting some for this year’s upcoming contest. The upcoming dunk contest will feature three all stars, last year’s defending contest winner, a rookie and a stand out second-year player. Per ESPN: Sources told ESPN.com that Indiana’s Paul George, Washington’s John Wall and Portland’s Damian Lillard are confirmed […]

Seen at IAmBrianJames.com I have to admit, these are not sexy at all.  From ESPN:  The uniform designs for this season’s All-Star Game, set for Feb. 16 in New Orleans, leaked on the Internet on Thursday before being officially unveiled by the league later in the day. And in a development that probably won’t surprise many […]