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The NBPA is the union that represents the players. With James as vice president, it sends the message to the NBA that the players mean business. James is arguably of the top players of today’s generation. His presence doesn’t and will not go unnoticed.

Chris Paul is union president and reportedly asked LeBron to run as the NBPA gears up for a potential labor struggle in 2017, when the union is expected to opt out of the current collective bargaining agreement. NBPA Executive Director Michele Roberts says LeBron’s role is important because “it gets your attention.”

“LeBron has been a force to be reckoned with among our players since the man hit the court. We have always wanted to have players of influence be included on our executive committe. It gets your attention.”- Michele Roberts

The NBPA is anticipating a $7 billion revenue for the NBA and the players would like a bigger piece of the pie. Since 1998 – the first time NBA players experienced a lock out – a max salary player’s salary has been cut by about one third.

via Baller Alert

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